Copywriting is increasingly being outsourced, especially among larger companies that no longer want to keep an internal writing staff on payroll.
Some companies take pride in generating all of their copy internally, but there are some pretty compelling arguments to outsourcing. It’s possible that you’re feeling the pressure to outsource as well, but aren’t sure if you should or not. Here are a few things to look at to see if it’s finally time to outsource your copywriting needs:
Time Spent Writing
Is copy creation taking up a large portion of your project time? This can be a great reason to outsource. By hiring an external copywriter, you’ll not only free up the time that was spent creating copy but you’ll likely get the copy back faster as well.
Does your copy seem to lack that certain something that would really drive your marketing efforts to the next level? It can be a hit on your pride to realize that you need to hire a professional to spice up your copy, but it may be a necessary one. Finding a professional copywriter to hire can bring about a big uptick in copy quality, and quality is always good for business.
Employees can be expensive, especially for smaller companies. If you’re considering hiring a few new employees to help with writing tasks, you might be better off going with an external contractor. Not only will you likely pay less in the long run, but outsourcing also eliminates costs such as unemployment insurance and other things required for full-time employees.
There’s a lot that goes into running a business, and the more that you have going on within the business the harder it becomes to keep track of it all. Generating copy requires a lot of attention, especially if it’s being done by people who have other roles within the company as well. Outsourcing can solve this problem by putting copy generation into the hands of professionals while your employees focus on their primary roles.
If your marketing efforts aren’t delivering the results you want, it could be because of the copy.
While there may not be anything wrong with it per se, it may not resonate with potential customers the way you want it to. This can be a big reason to outsource your copywriting, since it will place the copy generation outside of your company culture and produce results that might not be possible from people who are too familiar with your company.
Think of it as putting your marketing in front of a fresh set of eyes… the copywriters you hire may see things that you don’t, and will be able to write copy that really catches the attention of the public at large.
If some or all of these sound familiar, it may be time to let go and hire a copywriter. It might seem strange at first to hand the work over to someone else, but your business will thank you for it in the long run.