If you want to improve your content marketing performance, it’s important to determine the exact results you want and the strategies you’d like to use to achieve them. Understanding your audience helps with this, as does figuring out how to connect different initiatives across channels for a combined end effect. When working on maximizing content performance, make sure that you focus on quality instead of quantity to really drive home the results you want. Depending on how your performance was to start with, even one or two of these strategies can have a significant effect on the overall effectiveness of your content marketing initiatives.