I’ve preached the importance of a strong email headline before, but headlines are only the icing on the cake — that cake needs to be pretty good, too.  Everything that goes into your email needs to be quality and it absolutely has to be personal for your demographic.  Your audience won’t accept a generic email, they don’t want to be advertised at, they want to be advertised to.  Here are some tips from Strong Social that will help you improve your email efforts.

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

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