You can hire a content marketer who will write perfect copy or deliver digital video bliss, but unless your content marketers are thinking like entrepreneurs, you’re missing out on big picture strategy.  Content that kills should unite your audience, your business as it exists today and help your business grow into what it will be tomorrow.  This article from StrongSocial is a great place to start to learn how to hire content marketers who think like the entrepreneur you already are.

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

For a complimentary phone marketing review and consultation, contact AMG.



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