Content marketing for financial services companies is a lot more challenging than developing content for eCommerce or other company primarily concerned with brand-based marketing.  Financial services clients often want to see an immediate monetary return on their investment, which can be difficult to track on a really good day.  If you’re considering content marketing for a financial services company, this article from Contently is packed with insider information to help you get started.

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

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