About pages are important tools for your website that can improve search engine rankings and build your overall brand image. You can maximize the effectiveness of your About page by expanding its scope and giving it some unique flavor… while minimalist designs work well, don’t be afraid to add unique images or other content that sets the page apart. Don’t forget to add a headline that grabs visitors’ attention, an easy-to-read narrative flow and a call to action that makes visitors want to engage with the rest of your site. This post by Neil Patel does a great job of explaining the ins-and-outs of this important page.