Clickbait headlines are more than just annoying — they’re really pretty worthless when it comes to generating real traffic that sticks around.  Good content is the key to an effective website, as Chandal Nolasco da Silva explains in this article in Search Engine Journal.  Obviously, I agree with what he has to say, but I especially like his cheerleading section at the end of this piece.  Everybody needs that reminder as they’re diving into a content marketing venture!

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

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