There’s a bit of an elephant in the content creation room that we’ve been avoiding for some time — but we really need to talk about it.  That is, there is a huge difference between the skill set of a content creator, a content editor and even other specialties like content project managers and search engine optimization specialists.  It takes a lot of particular skills to run a really successful content campaign, and it’s not as expensive as you’d think — provided you have the right people doing the right jobs at the right time.  Joe Lazauskas has tackled this issue on Contently and honestly, I think it’ll serve you well to get a better grasp on the subject.  Your websites will thank you.