It’s probably the best beer in the world, but what about their marketing?  Contently explores the ways that the Carlsberg Group has made its content marketing its very own in this article, despite having to support 500 different local brands.  Sometimes it’s useful to take a page from someone else’s playbook.

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

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