There are several tried and true methods of increasing the readability of your online content, including breaking up paragraphs into smaller, more digestible chunks, using informational headers so scanners can skip to the parts of your content they need the most and making your content easy to understand.  ConversionXL outlines the creation of scannable copy in a way that’s easy to understand, along with examples to show just what they mean.  This is a great read!

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

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