There’s nothing more important than making your site the best it can be.  It can be an overwhelming task, especially if you’re on a tight budget and are trying to DIY most of the work.  Jeff Bullas has put together a quick guide to the basics — it’ll get you going in the right direction and ensure that you don’t miss out on any hard-earned traffic.  Keep in mind, though, writing a web site one time and maintaining a blog over the long haul can be different sorts of challenges, so don’t be afraid to call for help if you find yourself falling behind in your future content marketing tasks.