Science and Advertising: Some Surprisingly Simple Tips for Copywriters

One of the biggest mistakes I see copywriters make over and over again is choosing language that’s inappropriate for the situation. They want to take something simple and make it complicated, because they think that’s what a writer does. This is the furthest thing from the truth. In all things, writers should seek to create clarity.

This piece from Articulate is a great place to start if you’re looking to improve and simplify your copywriting.