What happens once your company has launched a new app or written some awesome blog content? Is that just… it? If hitting the “publish” button is as much as you consider necessary to drive traffic and get attention, you’re missing out on some really great opportunities. Next time you’re fiddling around on social media or playing with MailChimp, give some thought to pushing your newest content. Chances are good that marketing your marketing will give it the boost you’ve been hoping would appear organically.