What is Information Marketing?
What is Information Marketing?

Do you have something important to share?

Are you an expert in areas others would like to know about as well?

Did you know that your knowledge is valuable?

No matter what type of business you’re in, you could be making a healthy side stream of income by sharing your information for a reasonable price. Information marketing is about creating, promoting and selling information products. After creating an ebook, video or audio course, or another kind of ecourse, you can resell it again and again. DVDs, workshops and traditionally published books also fall under the information marketing banner.

Taking your existing business or life experience and rolling it into an information marketing business is easier than you think. There are virtually no start-up costs – you just start putting your best tips, ideas and strategies into a form that works best for your target market. Once you have your product ready to go, you’ll start marketing it and seeing the sales come in.

Information marketing can be used as a standalone business, or it can supplement your service-based business as well. If there is valuable insight that you could share with your existing service business clients, you can create an information product that you can sell again and again.

Businesses in every category can benefit from information marketing. To get started, dig into your own knowledge bank and discover topics that your target market would love to learn about. Narrow down your list to a few top ideas and then start creating your own information products.

With information marketing, you can leverage what you already know and make income from it again and again. You can move beyond one-to-one transactions in your business and start multiplying your income without multiplying your time.

Good luck!

Let’s talk more about information marketing and information marketing products. Contact me to set up a free copywriting and information marketing consultation.

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

For a complimentary phone marketing review and consultation, contact AMG.

 

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