What Is Information Marketing?
Do you have something important to share?
Are you an expert in areas others would like to know about as well?
Did you know that your knowledge is valuable?
No matter what type of business you’re in, you could be making a healthy side stream of income by sharing your information for a reasonable price. Information marketing is about creating, promoting and selling information products. After creating an ebook, an online course, a video or audio series or another kind of digital product, you can sell it again and again. Paid newsletters, membership communities, webinars, workshops and traditionally published books also fall under the information marketing banner.
Taking your existing business or life experience and rolling it into an information marketing business is easier than you think. Start-up costs are low – you start by putting your best tips, ideas and strategies into a form that works best for your target market. Once you have your product ready to go, you’ll start marketing it and seeing the sales come in.
Information marketing can be used as a standalone business, or it can supplement your service-based business as well. If there is valuable insight that you could share with your existing service business clients, you can create an information product that you can sell again and again.
Businesses in every category can benefit from information marketing. To get started, dig into your own knowledge bank and discover topics that your target market would love to learn about. Narrow down your list to a few top ideas and then start creating your own information products.
What about AI?
AI tools have made it easy for anyone to churn out a quick ebook or course on just about any topic, which means the internet is full of generic information products. That actually makes your knowledge more valuable, not less. What people will pay for is the thing a chatbot can’t offer: your real-world experience, your stories, your methods and your point of view. Use AI to help you outline or organize if you like, but make sure the product is unmistakably yours, and have a human editor polish it before it goes out into the world. (We can help with that. See our editing for AI-assisted content.)
With information marketing, you can leverage what you already know and make income from it again and again. You can move beyond one-to-one transactions in your business and start multiplying your income without multiplying your time.
Good luck!
Let’s talk more about information marketing and information marketing products. Contact me to set up a free copywriting and information marketing consultation.