I’m usually not a fan of sharing the copywriting tips of others, primarily because so many are just dead wrong. Luckily for Brandon Turner, contributor to Entrepreneur.com, the tips his friend the copywriter gave him are dead on. Casual voice is key, but he’ll explain to you just how to apply it properly.

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

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