Battling with Slogans and Taglines

A great number of marketing campaigns start with the smallest of efforts.  Basing your marketing plan on a tagline or a slogan (or both!) can help focus your team while creating a memorable phrase customers will associate with your brand.

This piece in Advertising Age does a great job of reminding us of the principles behind these long-time successful advertising tools.

http://adage.com/article/cmo-strategy/slogans-taglines-brand-s-battlecry/301217/?utm_campaign=SocialFlow&utm_source=Twitter&utm_medium=Social