A great number of marketing campaigns start with the smallest of efforts.  Basing your marketing plan on a tagline or a slogan (or both!) can help focus your team while creating a memorable phrase customers will associate with your brand.

This piece in Advertising Age does a great job of reminding us of the principles behind these long-time successful advertising tools.


aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

For a complimentary phone marketing review and consultation, contact AMG.



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