If you’re considering scrapping your content marketing plan and starting again, you might spend your time better by giving your KPIs a long, hard look.  Measuring the wrong indicators can give you the wrong picture of your efforts — even making a wildly successful marketing effort look flaccid and empty.  Read this article from Business 2 Community before you start all over with your content marketing.

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

For a complimentary phone marketing review and consultation, contact AMG.

 

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