Copywriting should be all about speaking directly to your user, your audience, the person that you’d like to buy your product or use your service.  Unfortunately, too many companies still don’t understand just how to do that.  Don’t fear, the folks at Usability Geek are here!  Check out this awesome article by John Stevens, it’ll help you improve your user experience dramatically.

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

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1 Comment on Improving Your Site’s User Experience

  1. Michael LaRocca
    July 17, 2016 at 6:08 pm (10 months ago)

    Excellent advice, all of it. I’ll just add that, when using “you,” it’s single, not plural. You’re talking to that one user. Phrases like “many of you” or “most of you” or even “all of you” create as much distance as third person writing. Don’t do that.