Small to medium sized businesses (SMBs) are often faced with tough choices when it comes to their marketing budgets.  They don’t have a ton to spend, but they think they need to have diversified advertising just like multi-billion dollar corporations.  Although there’s certainly value in both brand and direct marketing, Alex Banayan argues that SMBs should invest heavily in direct marketing efforts in this article in Entrepreneur magazine.  It’s an interesting read, for sure.