The Internet is a great place with never-ending resources, which you can use when you want to promote your online business. It’s easy to make mistakes, and the good news is that it is also easy to fix them.

marketing channels

Here are some very common online marketing mistakes and ways to help overcome them:

1.      Not having a determined target market.

This is the biggest mistake a business owner might make. You cannot build your business and advertise accordingly if you do not have a well-defined target market.

2.      Not using SEO copywriting on your website.

After you have put much effort in creating your website, it is time to put it online for people to find it. You should use a SEO copywriter to help you with keywords and social media content, although you can do it yourself, but handing it to someone else leaves you time to concentrate on other more important things in your business that can be performed only by you.

3.      Relying on one type of marketing.

Do not limit yourself to one type of marketing but keep track of how things are changing and working, so that you can tailor your marketing accordingly.

4.      Not keeping track of results from marketing.

You should keep track of your return of investment (ROI) from marketing. That way, if you are losing money, you will know when to change strategy. If your marketing strategy has good results, then you will know where to invest more.

5.     Not always meeting customers’ expectations.

Try to fulfill your customer’s expectations, especially if they are easy to fulfill. If you cannot fulfill your customer’s expectations, tell your customer why that you cannot.

You should aim to understand the norms and expectations of your customers and be careful not to violate them since that can have devastating consequences on your business.

6.      Not keeping up with changing expectations of customers.

You should evolve with your customers. Talk to them using the media they want to use and be sure to ask them what their expectations are. This may mean that you have to conduct research, but if that is what it takes for your marketing to be followed with good results, then make sure it pays.

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

For a complimentary phone marketing review and consultation, contact AMG.

 

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