Everyone wants to lower their bounce rates, but outside of A/B testing, there isn’t a lot of good advice available for businesses that run their own sites or writers who are just getting started.  Fortunately, Strong Social wrote this fantastic blog on reducing bounce rates using basic advice like adding more conversational language to your site.  It’s easy.  Try it out and see!

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

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