Bad writing is more than ugly; it’s costly and bad for business.
Most executives and company brass don’t stop to think about the many ways in which bad writing can be costly. Rewriting, re-printing or re-posting, and proofreading all require time, manpower and….money. Here are just a few examples of word power gone awry:
- Unclear instructional manuals create work interruptions, lengthy on-hold calls to Help Desks and costly delays in completing projects.
- Executives being paid the “big bucks” may be reading and re-reading (and re-reading again) poor writing, thus losing their corporations countless money due to lack of clarity. In other words, this is not the best and most cost-effective use of a C-level person’s time!
- Poor copywriting in annual reports can alienate, lose and/or confuse stockholders. (May even be illegal as well!)
- Poorly written text can create a disconnect with customers; replacing customers can be extraordinarily costly, and horrible for morale.
- And, by the way, mistakes in numbers can mean the wrong phone number, a bad address or, worse, messed-up financials.
- Unclear, unprofessional and/or confusing web copy can create a poor overall impression of a company, affecting search engine rankings and help the competition.
In business communications, employees from all parts of a company need to create tighter, error-free copy. The business world doesn’t have time for unnecessarily bloated writing, and while typos may be amusing from the outside, they are anything but from the inside.
Interested in learning more about how the right words can make good things happen for your business or organization? Contact Allison for a no-obligation consultation and be sure to access your free copywriting e-series.