boring
Flickr image by Clover_1

Oh, sorry, I was just talking to myself.

Sometimes I write boring stuff. Sometimes, it is more often than sometimes.

Yes, even me. Heck, especially me.

How to avoid writing boring stuff.

If you’ve noticed that your content has become boring and routine, don’t just sit there hoping that “this too shall pass.”  Well, you can sit there and hope whatever you want to hope, but chances are you won’t get too far with that. It may pass. It also may not pass.

You need relevant, interesting and timely content to attract and keep the attention of your people. And, well, even then you aren’t guaranteed to keep them around. It’s really noisy out there, lots of writing, words, ideas, content and experts everywhere.

So how do I try to not write boring stuff? I try to follow these steps…emphasis on the word “try:”

Write Regularly

The more you write, the more you write. Whether you are the chief-everything in your own business or a member of a large marketing team in an even-larger corporation or a project manager at an agency, you need to know that writing begets writing. No matter who is doing the writing, it needs to be done, and done often.

Did I Say Write Regularly?

If we are talking about your blog, write two or three posts per week if and when you can. Keep on the lookout for interesting information and share it. You don’t have to reinvent the wheel. Just keep putting new stuff out there and moving forward. There is this great thing called the Internet that gives you access to tons and tons (and tons) of news and information and advice and data. Use it!

Schedule It In

Writing is not something you can do while you are doing three other things. In other words, writing does not mix well with multitasking. So if you don’t set aside dedicated time for the marketing writing you need to do (or that has been assigned to you), then, well, it won’t get done. Designate the resources – the time, the personnel – and know that it will get done.  Otherwise, watch it pile up and see how quickly the content well can run dry. (Of course, if it isn’t getting done, this is where you consider outsourcing some or all of your writing projects and tasks.)

Take Notes

Sometimes the best ideas come to you when you aren’t fishing for them. Whenever you have a bolt of inspiration, record it, either on your Smartphone, through sending an email, a voice reminder or even good-old pen and paper (I use all of these methods!). Don’t let it pass you by and disappear forever.

Be Realistic

This one applies to your writing – and to so much else. You must be realistic about what you can – and cannot – handle. Yes, we would all love to write a new blog post every single day. But is this a realistic goal that will actually come to fruition? If not, revisit the vision and plan in a way that makes sense. Adjust the plan, get help if you need it and make it happen.  Remember, if you are bored with (or giving up on) what you are writing, chances are it will be boring to read. And I don’t know about you, but I have had enough of boring.

aliAllison Nazarian is Principal of Allison Media Group, a leader in providing copywriting, content marketing and business writing services to organizations of all sizes.

For a complimentary phone marketing review and consultation, contact AMG.

 

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