Every word that comes from your company — whether it is on a piece of paper, on a computer screen or written across the sky, for that matter — carries with it your reputation and your customers’ (or potential customers’) perception of who you are and what you can do for them.
It should go without saying that these words need to be as compelling as they are convincing, and as clear as they are error-free.
Here, then, are a few quick tips on simplifying your copy and, ultimately, your message:
Stick to the basics.
Remember in grade school when you learned about the who, what, where, when and why of each story? Well, there are actually times when school lessons have real-world applications, and this is one of them. Don’t assume people know what you mean – tell them clearly, succinctly, memorably and respectfully.
Proof, proof, proof.
Once you’ve finished and proofed, if at all possible, leave the file or paper alone for 24 hours. Then, re-read it with fresh eyes. You’d be surprised at what you may have missed!
Speaking of which…
Plain-old English is a great thing! Don’t hide a great accomplishment under a big SAT word. The truth is, people really like clear words and concise ideas. Wow them with what you did – don’t hit ‘em over the heads with something that just doesn’t make a whole lot of sense!
Let’s talk about copywriting and your organization: Contact Allison today for a no-obligation phone or email consultation.